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Car dealership phone script template (copy and paste)

InfiVoice ยท 2026-11-14

A dealership phone rings for sales, service, parts and finance all day, and the caller rarely knows which one they need. A script gets each caller to the right place fast and captures what the team needs to follow up. Copy the one below, change the bracketed parts, and use it with a person or an AI voice agent.

Before you copy it

Decide a few things first. Your departments and hours, who takes sales leads, how service appointments are booked, what a caller can ask about parts, how test drives are scheduled, and who handles finance questions.

Keep one rule at the top. Never quote a price, a trade-in value, a financing rate or whether a specific vehicle is in stock unless it comes from your own current system. Otherwise take the details and promise a callback from the right person.

1. Greeting

> "Thank you for calling [Dealership Name], this is [Name]. Are you calling about sales, service or something else?"

After hours, say so and stay useful.

> "Thank you for calling [Dealership Name]. We are closed right now and open again [Day] at [Time]. Tell me what you need and I will make sure the right person gets back to you."

2. Route the call

> "Are you looking to buy a vehicle, book service, ask about a part, or talk to someone about an existing purchase?"

Send the caller to the right team and say who they are speaking with next. If no one is free, take the details instead of letting the line ring out.

3. Sales inquiries

> "Which vehicle are you interested in, new or used?"

> "Is there a specific model, or are you still comparing?"

> "Are you thinking of trading in a vehicle?"

> "Would you like to come in for a test drive?"

Write down the exact vehicle and what the caller said in their own words. Only confirm availability from your current inventory system, otherwise offer a callback.

> "I do not want to guess on that one. I will have [Name] confirm it and call you back today."

4. Test drives

> "I have [Day, Time] or [Day, Time] for a test drive. Which works better?"

> "Please bring your driver's license. Is there anything else you would like us to have ready?"

> "Can I have your name and the best number to reach you?"

Repeat the vehicle, the day, the time and the callback number.

5. Service appointments

> "What is the make, model and year of the vehicle?"

> "What do you need done, or what is it doing?"

> "Is it safe to drive right now?"

> "I have [Day, Time] or [Day, Time] available. Which works better?"

If the caller describes a vehicle that is unsafe to drive, tell them not to drive it and offer a tow or a person on call, following your own policy. Never diagnose over the phone and never quote a repair price you have not set.

6. Parts questions

> "What vehicle is it for, and what part are you looking for?"

> "Do you have the VIN? It helps us find the right one."

Only confirm a part is in stock if your system says so. Otherwise take the details and have parts call back.

7. Finance, paperwork and existing customers

> "Is this about a purchase you already made, or are you starting something new?"

> "What is your name and the best number? I will have the right person call you."

Do not discuss rates, approvals or account details on the first call unless your process allows it.

8. Goodbye

> "Thank you, [Name]. You are set for [Day, Time] with [Person]. If anything changes, call us at [number]."

Run this script as an AI voice agent with InfiVoice

You can turn this script into a voice agent that answers while your team is with customers, on the lot and after closing.

Start with the call flow. Paste the greeting, then add the routing question and a branch for each outcome: sales, service, parts and finance. For sales, collect the vehicle of interest, trade-in yes or no, name and phone number. For service, collect the vehicle, the issue, the day and time.

Then add a knowledge base with your departments, hours, address, directions, service offerings and appointment policies. InfiVoice answers from that content instead of guessing. Send safety issues and anything outside the script to a person.

Finally, test by calling it. Try a buyer asking about a model, a service customer with a warning light, someone asking for a part and a caller who wants finance. Fix the flow, then go live.

InfiVoice bills in credits and one credit equals 60 seconds of call time. The Free plan includes 100 credits, enough to build and test the script. Pro costs $79 per month with 250 credits.

Frequently asked questions

What should a receptionist ask when someone calls a car dealership?

Whether they want sales, service, parts or finance, then the vehicle, the reason for the call, and their name and phone number.

Should the phone script quote prices or trade-in values?

No. Quote only from your current system, and otherwise promise a callback from the right person.

Can an AI voice agent handle a dealership call?

It can route the caller, answer from your hours and policies, and book a test drive or service slot. Decide in advance who handles safety issues, negotiation and finance.

Can I try this without paying?

Yes. The Free plan includes 100 credits.

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